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Focus Groups:
The essential solution for multinational companies

A Focus Group is a research technique used to collect data through group interaction on a chosen topic. It is a group experience comprising a small number of carefully selected people who are recruited to discuss a subject based on their experience.

Focus groups are used to identify and explore behavior, attitudes and processes. They are best used to throw light on the “why?”, “what?” and “how?” questions.

In this type of opinion survey, , São Paulo Intérpretes performs in an extremely technical manner, using colloquial language, slang and terms used daily.

This skill ensures greater precision to the researchers’ analysis, since it includes the subtleties of the language and sometimes even the emotional relation the consumer has with the product or service.

It is a precious tool for companies that operate in the global market.

Focus Groups are used in several areas and extensively employed in advertising, concept tests, and in a phase prior to larger quantitative studies.